In recent years I’ve acted as consultant for various arts organisations, often looking at their digital and creative marketing offer. I’ve also covered temporary staffing gaps, managing teams and budgets. Below are a few examples.
If you are interesting in hiring me for consultancy work or staff cover, please contact me on 0797 437 9905 or niallwalkerdesign@gmail.com
BRAND CAMPAIGN MANAGER
for Scottish Ballet (2018)
My role: managing the extensive call-out campaign for Scottish Ballet’s ‘5 Wishes’ campaign for their 50th anniversary year. This involved: developing the brand campaign creative (working with design agency Fabrique); co-producing a TV/Digital commercial (working with film company Forest of Black); managing the creation of the ‘make a wish’ voting system and microsite; co-ordinating all print and digital elements of the campaign.
VARIOUS OTHER ROLES
for Scottish Ballet (2017-2020)
I’ve covered various staff gaps in the marketing team at Scottish Ballet in the past few years:
2017: Digital Marketing Executive
2018: Head of Digital, Audience & Brand
2019-20: Head of Press & Campaigns
DIGITAL MARKETING CONSULTATIONS
for The Work Room (2018) and Take Me Somewhere (2020)
My role: hour-long meetings with independent artists (either in person or remotely) to discuss their digital offer and offer advice. A few bits of feedback from artists:
“So great to have somebody who knows your work, is up front, has a wonderful way of communicating and a ton of experience.”
“Niall was fab- with his usual flair for getting to the jugular, fresh perspective and good advice”
”The consultation was really helpful, I had a few key questions about my future website plans and Niall had a really great guiding question - who is the website for? - which sounds simple but it’s really helped me to move forwards with plans.”“I found it very useful. Firstly, because it is (so!!!!) rare for freelance artists to get an opportunity to discuss, and through doing so, reflect on their online presence with an expert. I found Niall's reflections on how I appeared online to be very useful”
DIGITAL MARKETING WORKSHOP
for Tron Theatre Creative Learning (2017)
A workshop offering easy, practical digital marketing advice and tips to independent artists